This role serves as a key partner in executing and elevating the resort’s integrated brand communications strategy. The Marketing & Communications Manager will help oversee day-to-day public relations initiatives, social media management, and online reputation efforts, ensuring all communications align with the resort’s brand voice, creative standards, and business objectives. This is a hands-on, relationship-driven position that balances strategic thinking with creative execution. The ideal candidate will thrive in a fast-paced environment, bring fresh ideas to the table, and work closely with the Director of Communications & Creative to deliver compelling content, meaningful media coverage, and measurable results that drive revenue and enhance brand equity

Communications & Public Relations

• Partner with the Director of Communications & Creative to develop, implement, and refine the resort’s PR and communications strategy.
• Collaborate closely with agency partners to pitch media opportunities, craft story angles, and respond to inbound press inquiries.
• Build and sustain strong relationships with top-tier media outlets, journalists, influencers, and community partners.
• Draft, edit, and distribute press releases, media alerts, and key messaging documents, as fitting.
• Manage the development and ongoing refresh of the resort press kit and media assets.
• Coordinate and host on-property media visits, broadcasts, and photoshoots; prepare talent and spokespeople with talking points.
• Support crisis communications planning and execution in alignment with brand guidelines.

Social Media & Brand Messaging

• Execute the resort’s overall social media strategy, working in close collaboration with the Director of Communications & Creative.
• Ensure cohesive brand storytelling across all digital platforms, with a focus on creative, high-quality, and engaging content.
• Monitor trends and emerging platforms; recommend innovative approaches to expand reach and engagement.
• Track and report on performance metrics to optimize content and strategy.
• Strong understanding of Meta Ads and paid social media is a plus.
• Maintain brand consistency through copywriting, editing, and quality control across all communication touchpoints.
• Partner with the Director of Communications & Creative and Digital Marketing Manager to align PR, social media, and promotional initiatives with larger marketing campaigns.

Additional Duties & Responsibilities:

• Plan, coordinate and execute special projects and tasks as needed.
• Provide editing and copywriting as needed to support marketing initiatives.
• This position requires excellent communication skills, both written and verbal, attention to detail, excellent follow-through, expense management, professional presentation skills, strong organizational and planning skills, and an ability to collaborate with other professionals in a dynamic and ever-changing environment.
• Perform all other job-related duties as requested.

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or related field.
• Minimum 3-4 years of professional experience in communications, PR, or social media management, preferably in hospitality or luxury lifestyle brands.
• Exceptional writing, editing, and storytelling skills, with the ability to adapt tone and style to different audiences.
• Strong understanding of digital and social media platforms, trends, and analytics.
• Proficiency with Microsoft Office Suite, Adobe Creative Suite, Canva, and content management systems (e.g., Sprout Social and Monday.com).
• Creative eye for photography and videography as they relate to brand storytelling.
• Proven success in media relations, including securing meaningful coverage.
• Strong organizational, time management, and interpersonal skills.
• Ability to work evenings, weekends, and holidays as needed for events and media activations.

Compensation

Base Pay Start Rate: $70,000 - $80,000/Yr. 

We offer a competitive benefit package for full-time, regular team members that includes:  group medical, dental, vision, life, disability benefits, and an employee assistance program. We have paid time off/sick time and are proud to offer participation in a 401(k) plan with a company match! 

We also offer great perks such as, Team Member Rates at CoralTree properties, Complimentary Room Night Program for both you and your immediate family members, complimentary monthly golf, discounts at our retail, spa, and dining outlets. 

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