Position Summary:

The Director of Sales & Marketing is responsible for leading the sales and marketing strategy to achieve revenue goals and market positioning for Tommy Bahama Miramonte Resort. This role oversees group, leisure, and event sales while managing brand identity, in partnership with the Director of Marketing, through effective marketing initiatives. The position requires both strategic planning and hands-on execution to ensure the resort meets business objectives and delivers an exceptional guest experience.

Essential Duties & Responsibilities

• Develop and implement annual sales and marketing plans aligned with financial objectives.
• Manage group, corporate, leisure, and event sales efforts to maximize revenue.
• Build and maintain relationships with clients, travel advisors, meeting planners, and community partners.
• Negotiate contracts and oversee business development opportunities.
• Direct marketing initiatives including advertising, PR, digital marketing, social media, and collateral production.
• Collaborate with Revenue Management to forecast, analyze business trends, and recommend pricing strategies.
• Prepare and deliver monthly and quarterly sales/marketing reports.
• Represent the resort at trade shows, conferences, and industry events, as needed.
• Lead and mentor sale team members.
• Communicate effectively with ownership and stakeholders.
• A warm personality, attentive, and presentable.
• Committed to delivering high levels of customer service.
• Responds courteously and efficiently to queries and problems from guests, and all staff.
• Coaching, training, and development of the Sales & Marketing team
• Participate in ownership meetings/presentations
• Coordinate communications for property with brand management
• Oversee the management, training and career development of sales staff.
• Responsible for recruiting and identifying candidates for sales managerial positions.
• Within the framework of the local competitive marketplace recommend appropriate sales compensation.
• Active participation in continuing education to ensure further professional development.
• Assure effective utilization and adherence to standards relating to current systems in place at the hotel.

• Excellent communication and listening skills.
• Ability to work under pressure.
• Excellent organizational and prioritization skills, attention to detail, and problem-solving skills.
• Must be mature, pleasant, courteous, cooperative and an enthusiastic team player who displays good human relations’ skills.
• Must be flexible in working hours, including weekends, evenings and holidays.
• Ability to perform critical analysis.
• Ability to manage extensive amounts of information and provides constructive feedback/direction.
• Extensive knowledge of marketing, negotiating and sales procedures associated with the hotel industry.
• Excellent spoken and presentation skills.
• Considerable ability to listen effectively.
• Ability to work effectively both independently and as a team.
• Ability to delegate, manage and organize complex projects and establishes priorities consistent with department/hotel objectives.
• Ability to effectively deal with department heads, customers and team members, some of whom will require high levels of patience, tact and diplomacy.
• Ability to manage multiple projects, meet and work effectively under time and resource constraints.
• Ability to effectively lead team of professionals.

Perferred Qualifications:

• Bachelor’s degree in Hospitality, Business, Marketing, or related field.
• Minimum 5 years of progressive sales and marketing experience in hospitality, preferably in resorts or boutique hotels.
• Demonstrated success in group, leisure, and local sales development.
• Strong knowledge of digital marketing channels and best practices.
• Excellent organizational, negotiation, and communication skills.
• Ability to work independently in a team environment.

#Miramonte