Tommy Bahama Miramonte Resort & Spa

Set against the stunning backdrop of the Santa Rosa Mountains, the newly reimagined Tommy Bahama Miramonte Resort & Spa blends laid-back sophistication, relaxed luxury, and the unmistakable spirit of the Tommy Bahama lifestyle. As the first-ever Tommy Bahama branded resort, the property celebrates escapism, elevated hospitality, and the brand’s signature “Live the Island Life” philosophy through every guest touchpoint. This is a rare opportunity to shape the marketing vision for a destination that brings an iconic lifestyle brand to life in hospitality.

Position Overview

The Director of Marketing will lead the strategic development, execution, and optimization of all marketing initiatives for the Tommy Bahama Miramonte Resort & Spa. This role is responsible for stewarding, elevating, and integrating the Tommy Bahama brand partnership into all resort positioning, guest communications, digital strategy, and on-property experiences. We are seeking a visionary storyteller and brand builder with hospitality experience, a strong digital marketing background, and a passion for creating immersive lifestyle-driven narratives. This leader will work closely with the Tommy Bahama brand team, hotel ownership, local partners, and the resort’s senior leadership team.

Salary range $110,000/year- $125,000/year

RESPONSIBILITIES AND JOB DUTIES:

Marketing/Communications

• Responsible for annual business plan/marketing plan – planning and execution
• Oversee creation of packages, events, and promotions for Rooms, Spa, F&B and Sales.
• Coordinate interdepartmental logistics for resort programming and lead initiatives at bi-monthly meeting
• Initiate and cultivate appropriate community/local/brand partnerships
• Design/oversee creation of collateral, signage and other projects as needed, ensuring all public-facing materials are on-brand and/or otherwise appropriate
• Organize and oversee photo/video shoots
• Advise, coordinate and provide assets for any paid advertising

Public Relations

• Write and distribute press releases and media alerts
• Proactively brainstorm newsworthy opportunities and pitch to relevant media
• Maintain hotel photo libraries, press kit materials, media databases
• Maintain press clippings and completes monthly KPI report
• Negotiate media/FAM and social influencer visit opportunities
• Seek storytelling opportunities for hotel and ways to share externally (traditional and online media, displays, social media, etc.)
• Oversee on-site TV/video and photo shoots (strictly publicity or social media-related only)
• Establish and maintain ongoing relationships with appropriate media, bloggers and social media influencers as well as community partners (Visit Greater Palm Spring, Indian Wells Golf Course)

• Apply for and promote voting for major award opportunities
• Coordinate any crisis communication plans and hotel responses/statements as needed

Social Media

• Execute regular social media content calendar and promotions
• Coordinate/negotiate influencer collaborations and oversee stays
• Create and post regular content to hotel channels
• Ensure all content is appropriate for hotel/brand and includes even mix of all on-site entities (F&B, spa, etc.)

E-Commerce/Digital Marketing

• Create, test, and schedule eDMs regularly
• Work with digital agency to strategize, update, and implement ongoing paid digital campaigns to maximize ROAS
• Maintain hotel website and related items, and any third-party listing information
• Update reader board content as needed

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field required, master’s preferred
• 7+ years of marketing leadership experience, ideally within hospitality, luxury resorts, lifestyle brands, or travel
• Demonstrated experience working with or within a well-defined lifestyle brand
• Expertise in digital marketing, content strategy, analytics, and brand storytelling
• Strong leadership skills with experience managing teams, agencies, and cross-functional partners
• Exceptional communication, project management, and creative development skills
• Passion for the Tommy Bahama brand and the resort's relaxed-luxury lifestyle

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