The Sales Manager is responsible for driving group room and event revenue for Aloft Orlando Lake Nona, with a primary focus on actively soliciting, closing, and managing group business.

This role is a producer and relationship builder, responsible for generating new business, converting leads, and delivering distinctively different guest experiences while maximizing hotel revenue and market share.

You will play a critical role in positioning Aloft and Althea as a go-to destination for group and event business in Lake Nona.

• Sales & Revenue Generation

  • Actively solicit and secure new group business through prospecting, outbound sales efforts, and relationship development
  • Manage and respond to inbound inquiries, converting leads into definite business
  • Achieve and exceed assigned group room night and revenue goals
  • Identify new market segments aligned with Aloft’s positioning and demand drivers

  Client Relationship Management

  • Build and maintain strong, long-term relationships with clients, planners, and key partners
  • Understand client needs and design tailored solutions utilizing guestrooms, Althea event space, and hotel amenities
  • Deliver a high-touch, responsive sales experience that creates loyalty and repeat business

  Market & Strategic Positioning

  • Understand local market dynamics including USTA, Medical City, and Lake Nona demand drivers
  • Analyze competitor positioning, pricing, and trends to strategically sell against the comp set
  • Position Aloft as a distinctively different, lifestyle-driven group experience

  Sales Process & Execution

  • Prepare and present proposals, contracts, and pricing strategies aligned with revenue goals
  • Negotiate contracts to maximize profitability while maintaining competitiveness
  • Maintain accurate sales activity, pipeline, and reporting within Delphi/SFA systems
  • Collaborate with operations and group services teams to ensure seamless execution of booked business

  Team & Culture Contribution

  • Partner with internal teams to deliver exceptional guest experiences
  • Communicate proactively across departments to ensure alignment and execution
  Contribute to a high-energy, collaborative, and performance-driven sales culture

• Education

  • Bachelor’s degree preferred in Hospitality, Sales, Marketing, or Business Administration

  Experience

  • Minimum 2–3+ years in hotel group sales or related role
  • Proven track record of closing business and achieving/exceeding sales goals
  • Experience selling group rooms and event space preferred

  Core Competencies

  • Proven closer with strong negotiation skills
  • Highly motivated, proactive, and results-driven
  • Strong understanding of hotel operations and group sales process
  • Ability to manage multiple priorities while maintaining attention to detail

  Technical Skills

  • Experience with Delphi, CI/TY, or similar sales systems preferred
  • Strong proficiency in Microsoft Office and CRM tools

  Personal Attributes

  • People-first mindset with strong relationship-building skills
  • Excellent verbal and written communication
  • Organized, detail-oriented, and accountable
  • Entrepreneurial spirit with a drive to win business

  A qualified applicant is a people-oriented professional who is flexible, thrives in a fast-paced environment, enjoys serving others, and brings both professionalism and personality to their work.

Working Environment & Physical Demands:

• The physical demands described here are representative of those required to successfully perform the essential functions of this job.
• The role requires regularly walking, standing, and sitting for 6-8 hours per day and may involve exposure to standard office supply chemicals.
• Frequent use of hands and arms to reach, carry, pull, and lift up to 25 lbs.
• Requires close vision, distance vision, and peripheral vision.
• Work environment may involve temperature fluctuations and moderate to high noise levels.

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