CoralTree Hospitality

Manager Marketing

Job Locations US-FL-Orlando
ID 2022-1763
Category
Sales and Marketing
Position Type
Regular Full-Time

Overview

Working in close tandem with the Director of Sales and Marketing this position focuses on creating, maintaining and improving the customer image of Wave Hotel through various media channels including traditional media, social media and digital media. Leveraging marketing programs at the property and market level ensuring marketing efforts are effectively integrated with selling efforts for the hotel. This position monitors relevant national marketing programs, channels, platforms, and initiatives.

Responsibilities

  • Develops and implements property and market-based initiatives to drive awareness of the hotel primarily our guest rooms, restaurants and bars and meetings and events as well as promoting the wider destination of Lake Nona.
  • Manages, develops and maintains active presence across all hotel social media channels.
  • Develops email newsletters to share current messages with segmented audiences.
  • Works closely with all departments in particular sales and catering on graphic design projects to support sales efforts.
  • Works closely with agency partners to support digital marketing, email, print and PR activations.
  • Participates in hotel events and creates content to further promote future opportunities.
  • Works with people services on recruitment and retention campaigns

Qualifications

  • Eye for style, design and detail
  • Strong graphic design skills with knowledge of video editing, Adobe and Canva
  • Strong understanding of social media content creation and execution of content calendars
  • Knowledge of the operations of the hotel industry
  • Dynamic, enthusiastic, creative leader who thrives under pressure and is able to perform multiple functions and troubleshoot when needed.
  • Identify trends when production is not meeting budget expectations and implement solutions.
  • Highly developed customer service skills with strong attention to detail.
  • Proficient computer skills including but not limited to Microsoft Word, PowerPoint, Excel, and Outlook.
  • Must be able to work a flexible schedule including night, weekends, and holidays.
  • Experience managing photo and video shoots is a plus.
  • Strong knowledge of social media marketing required. 
  • Basic background with digital/search marketing.

Working Environment/Physical Demands:
The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. 

  • While performing the duties of this job, the team member is regularly required to walk, stand, and sit 6-8 hours per day and may have exposure to basic office supply chemicals.
  • The team member is occasionally required to climb and use balance.  Additionally, they will frequently be asked to use hands and arms to reach, carry, pull, and lift up to 25 lbs.  Specific vision abilities required by this job include close vision, distance vision, and peripheral vision. 
  • The work environment characteristics described here are representative of those a team member encounters while performing the essential functions of this job. 
  • While performing the duties of this job, the team member will experience temperature fluctuations (rain, wind, heat, humidity), and moderate to high noise levels.

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