CoralTree Hospitality

Director of Leisure Sales

Job Locations US-CA-Rancho Palos Verdes
ID 2022-2046
Category
Sales and Marketing
Position Type
Regular Full-Time

Overview

The Director of Leisure Sales is responsible for the development of strategic plans to positively impact leisure and business travel market.

Responsibilities

  • Direct the identification, sales efforts, and relationships with top leisure travel producers including travel management accounts, retail travel agents, consortiums, and wholesalers.
  • Assist in the integration of individual property efforts into the overall Terranea Resort’s strategy.
  • Direct the efforts to garner and organize relevant competitive information.
  • Assist in the creation and analysis of financials including budgets, forecasting, rates, and pricing guidelines.
  • Establish Leisure Travel Marketing and Action Plans.
  • Establish wholesale, retail, and corporate travel (where appropriate) target lists. Attainment of annual room night and revenue goal for the leisure and business travel market sales program.
  • Initiate contact with perspective business travel accounts as identified through direct sales program.
  • Coordinate special promotional events for key leisure and business travel customers and their clients, i.e. Resort-hosted receptions, customer appreciation parties and incentives, etc. Prepare bi-annual evaluation of individual companies in order to review the results in unison to ensure leisure travel guidelines are being met.
  • Make qualified sales trips and solicit new clients on behalf of Terranea Resort.
  • Represent property at appropriate travel industry tradeshows, conference and meetings.
  • Monitor mailings to leisure travel customers with updates of programs and events on behalf of the Terranea Resort.
  • Review account’s production and travel pattern to determine the appropriate market segment for negotiation.
  • Engage with the hotel’s revenue management and reservations team.
  • Ensure that travel industry policies and wholesalers are known and adhered to by all hotel and office staff.
  • Interact with Public Relations to ensure everyone is updated on new programs, packages and travel industry events that could make for positive public relations coverage in the trade or local media.
  • Responsible for all consortia and strategic partnerships including AMEX FHR, Virtuoso, Signature etc. updating VIRTUOSO NET, participation in various publications, seeing that amenities are properly delivered, etc.
  • Maintain active liaison with competitors regionally and nationally through personal contacts and professional associations.

Qualifications

  • Minimum of four (4) years of sales experience in a luxury hotel or resort environment
  • Requires strong communication skills, both verbal and written
  • College Degree preferred, high school or equivalent education required
  • Most tasks are performed in a team environment with the employee acting as a team leader; there is minimal direct supervision
  • Ability to communicate customer needs and resolve complaints independently
  • Ability to establish and master goals
  • Ability to identify and develop accounts
  • Must possess computer skills, including, but not limited to, accounting programs, Microsoft Word, Excel and Delphi

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